Whether you need to integrate data from merging organizations, outside sources like distributors or marketing data vendors, or just a widespread global sales force, creating a data warehouse gives you tremendous power and flexibility. Centralized data is consistent, accurate, and readily available when business users need insight. It is also a cost-effective way to improve sales and marketing effectiveness.
XL Group is well-versed in the integration of disparate data sources. Inbound and outbound feeds can be programmed to facilitate the exchange of data. Some of the many data sources and types that can be integrated in the “data warehouse” or “data mart” include:
- Data Vendors
- Marketing program fulfillment vendors
- Factory shipment data
- Distributor data
- Contract utilization data
- Activity data from remote applications (e.g. mobile)